SINES by Sixteen Squares
Genre – 90s rave music video
Target Audience:
The target audience for this music video is 16+ but also very heavily aimed at 40+ year olds as this is how old the ravers that actually experienced the 90s Acid House raves are now. Both male and female as its a genre loved by everyone as the seen was well known for its happiness and love for everyone, everything and the music. I have not only aimed it at the actual middle aged ravers but also the 16+ year olds as it will help advertise the music to show its not burning out or fading away and also show the older listeners that it is still going, maybe even be the next rebirth of the scene as we have jazz coming back up, punk and synth pop coming back to life, could this be a sign that acid house is next on the list?
Character Breakdown:
The main characters are both the artist Sixteen Squares and Charles Manson both white middle aged men that have doing there own thing on the low, the artist being Sixteen Squares keeping his identity hidden and not letting the outside world in, hence the location being hidden. This also relates to Charles Manson as he has his own cult 'The Manson Family' that lived in a quiet house and kept themselves to themselves without anyone else coming in. The main character of the music video is Charles Manson , Charles Milles Manson was an American criminal and cult leader. In mid-1967, he formed what became known as the Manson Family. Manson's followers committed a series of nine murders at four locations in July and August 1969 and In 1971, he was convicted of first-degree murder and conspiracy to commit murder for the deaths of seven people.
Visual elements:
· Lighting
· Black light
· Masks
· Actor
· Lasers
· Music equipment with light elements
Audio elements:
· Music
· Soundtrack
Outline:
The music video is going to be based around Charles Manson this will fit well with the song because on the samples the artist has used of Charles Mansons voice from an interview he did after he was caught and arrested. There is no lyrics for the song so the visuals are a vital thing for the video , the beginning starts off with the artist in a mask using his music equipment a gradually throughout the video different short clips to do with Charles Manson also clips of his doing the interview will be played when the samples come up in the song , the clips will be lip-synced to the song so there is an overall flow throughout the video.
The main idea of the music video was to create a video that displayed what the songs meaning in visual form in turn showing the story of Charles Manson and how the song represents all of this. The song we made a video for was buy the artist Sixteen Squares who also features in the video with a vendetta mask on to connote the mystery and unknown about Manson , the song also has no lyrics which worked to our advantage as it allows the viewer to appreciate the story of the video and allow them to be taken on a audio and visual journey.
Rational:
The main idea of the music video
was to create a video that displayed what the songs meaning in visual form in
turn showing the story of Charles Manson and how the song represents all of
this. The song we made a video for was buy the artist Sixteen Squares who also
features in the video with a vendetta mask on to connote the mystery and
unknown about Manson , the song also has no lyrics which worked to our advantage
as it allows the viewer to appreciate the story of the video and allow them to
be taken on a audio and visual journey.
Primary and Secondary Research:
The different research we did for planning and getting inspiration for our video, included watching old 90s rave music videos and music videos in that genre/era so we could capture the right feel that correlates too the whole acid house scene. we then started viewing videos of Charles mason so that we could include all the right video clips that linked with him , for example we read up on him and found out that he believed the song helter-skelter by the Beatles was a subliminal message from them too him , so from this research we added a few short clips on a helter-skelter into out music video.
Primary and Secondary Research:
The different research we did for planning and getting inspiration for our video, included watching old 90s rave music videos and music videos in that genre/era so we could capture the right feel that correlates too the whole acid house scene. we then started viewing videos of Charles mason so that we could include all the right video clips that linked with him , for example we read up on him and found out that he believed the song helter-skelter by the Beatles was a subliminal message from them too him , so from this research we added a few short clips on a helter-skelter into out music video.
Equipment and resources:
· Camera (For recording the artist to feature in the video)
· Artist (To feature in the video)
· Video editing software (To string together all the clips of video and to add the soundtrack)
· Lights (To add an extra visual element to the video)
· Mask (For the artist to wear to fit with the aesthetic of the video)
Budget:
The budget for the music video 'SINES' was £0, free. The artist was very happy to do work on the project with us for free and we already have equipment and software free of use, this was helpful for us as we had this project handed to us, given to us and we took it. This was also really nice to look back on and see that art is free, creating art for free is still possible, money doesn't always have to be the key element of production if you have the right links, which we did.
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