L04: Evaluation

When our group for Uni 15 started this unit, we knew straight away where we wanted to take things with this music video, exactly what we wanted to create and who we wanted the video to appeal to. The audience people who love 90s acid house music and especially the ones who lived through it to let them know acid house wont ever die and will live on for as long as possible. The audience for the music video as both male-females 16+ but mainly the males and females that had a first hand experience in acid house so 40+. The genre of the music/music video is electronic/acid, which is why we chose 16+ while also choosing the 40+ year old age gap as well. This allows us to connect to the young audience to try and still promote the sound while also being a blast from the past for the older audience that were brought up dancing in warehouses to this music.

We based our narrative on the insane movements of Charles Manson and the Manson Family as the song has samples of Manson talking and the girls from the Manson family laughing. We chose to have these copyright free clips inside the video as it connotes the craziness and correlation to the family throughout the song so what better way to link this together than to have these clips inside the music video. the song is called 'Sines' and it is the first single to the new 'Sixteen Squares' project. The artist comes across as very isolated, alone from the world and also very spooky, as if he doesn't want to be known by the world, hence the mask. The artist is wearing his hood up with a mask and located in a very discreet area, no one truly knows where the artist is in the world due to the blinds being closed. We did this as the Manson family killings were always placed inside houses with closed blinds so no one on the outside could look in, not only related to the Manson theme throughout but also the artist wanting to keep himself hidden throughout this project.

The camera work has definitely worked in our favour for the creation and final video as it links to the genre, narrative and storyboards created. Low shots to show the artist superiority, close ups to get up close and personal with the artist to take the viewer out their comfort zone. We also added close ups of Charles Manson while he is talking angrily in the build up on the bridge to get fast paced and create an uncomfortable and un easy feeling for viewer during the build up throughout the song.

When editing the music video for the artist we used Adobe Premiere Pro CC 2019999, we used this because the software is a professionally made and used software. We used the minimal of post production effects as we shot the whole music video with a filter on, did all our shot types and angles how we wanted them and shot the blurry clips out of focus. this just makes the video a lot purer and start to end. The video changes to the beat of the song or sometimes the bassline to keep that easy view while the clips uncomfortable for the viewers, it also looks a lot more professional than having the shots change not in time to the song. We used the snip tool to cut down and crop some of the clips we didn't want in there or to cut down clips to get in time with the beat during post production. All of this helps the narrative of the video we have planned,