Tuesday, 7 January 2020

L02: Proof of copyright free video


This is a free of use copyright free interview with Charles Manson that I used for the music video.

Tuesday, 10 December 2019

Theory

A relationship between the music/beat and visuals which illustrate amplify or contradict the lyrics.

A genre-related style and iconography

Multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image
- Goodwin identified that is a common feature for record labels to use close ups of the artist/vocalist in order to promote the sales in the single.

Voyeurism often plays a major part, especially in relation to females
- Goodwin recognised that many music videos included voyeuristic angles of women in order to entice a male audience interest in the artist and also to which the lyrics represent.

Voyeurism often plays a major part, in terms of looking through mirrors, screens, binoculars or glasses
- Goodwin recognised that many music videos included voyeurism with artists or characters.

Intertextual references to other media texts may be present, especially in humorous videos.
- Used to engage the audience


Friday, 28 June 2019

L04: Footage Log






L04: Evaluation

When our group for Uni 15 started this unit, we knew straight away where we wanted to take things with this music video, exactly what we wanted to create and who we wanted the video to appeal to. The audience people who love 90s acid house music and especially the ones who lived through it to let them know acid house wont ever die and will live on for as long as possible. The audience for the music video as both male-females 16+ but mainly the males and females that had a first hand experience in acid house so 40+. The genre of the music/music video is electronic/acid, which is why we chose 16+ while also choosing the 40+ year old age gap as well. This allows us to connect to the young audience to try and still promote the sound while also being a blast from the past for the older audience that were brought up dancing in warehouses to this music.

We based our narrative on the insane movements of Charles Manson and the Manson Family as the song has samples of Manson talking and the girls from the Manson family laughing. We chose to have these copyright free clips inside the video as it connotes the craziness and correlation to the family throughout the song so what better way to link this together than to have these clips inside the music video. the song is called 'Sines' and it is the first single to the new 'Sixteen Squares' project. The artist comes across as very isolated, alone from the world and also very spooky, as if he doesn't want to be known by the world, hence the mask. The artist is wearing his hood up with a mask and located in a very discreet area, no one truly knows where the artist is in the world due to the blinds being closed. We did this as the Manson family killings were always placed inside houses with closed blinds so no one on the outside could look in, not only related to the Manson theme throughout but also the artist wanting to keep himself hidden throughout this project.

The camera work has definitely worked in our favour for the creation and final video as it links to the genre, narrative and storyboards created. Low shots to show the artist superiority, close ups to get up close and personal with the artist to take the viewer out their comfort zone. We also added close ups of Charles Manson while he is talking angrily in the build up on the bridge to get fast paced and create an uncomfortable and un easy feeling for viewer during the build up throughout the song.

When editing the music video for the artist we used Adobe Premiere Pro CC 2019999, we used this because the software is a professionally made and used software. We used the minimal of post production effects as we shot the whole music video with a filter on, did all our shot types and angles how we wanted them and shot the blurry clips out of focus. this just makes the video a lot purer and start to end. The video changes to the beat of the song or sometimes the bassline to keep that easy view while the clips uncomfortable for the viewers, it also looks a lot more professional than having the shots change not in time to the song. We used the snip tool to cut down and crop some of the clips we didn't want in there or to cut down clips to get in time with the beat during post production. All of this helps the narrative of the video we have planned,

Wednesday, 26 June 2019

L04: Evidence of contact with artist and feedback.





Based on my feedback I will be carrying on doing what I am doing, averagely fast pace cuts, videos of Charles Manson and the artist on the studio, the client Sixteen Squares is clearly very happy with the draft he has been sent and has no negative feedback, improvements or things to change.


Here was the last contact email with Sixteen Squares, showing that I had finished the music video for him and asked for feedback, by the looks of things the artist is very happy with the video as he explains he "loves it" and says "that's great!" which I could not be more pleased about, the response was amazing and I am very happy I have done my best for him.



Overall the feedback we got for our music video was pretty good, some very strong comments on the effects and the narrative which was really nice to hear back and see that people actually understood the meaning behind the video. Some improvements were given in which I wish I got before the release but this makes me realise I should do the feedback before release. So overall the feedback was positive and the client is happy.

Strengths:
- Visuals
- Effects
- Clips
- Narrative

Improvements:

- More clips of Manson.

L04: Final Promo


L03: Setting up production material